Ayiye hum sab saath milkar,
iss desh ko
paani ka teeka lagayein!!
Paani Ka Teeka has partnered with the legends of Advertising and Music - Piyush Pandey and Louiz Banks (who will be reuniting after the iconic ‘Mile Sur’ anthem) for a music based project to make the voice of water, reach every corner of the nation.
Music industry leaders have joined hands with the campaign to bring focus and garner support for various projects including integrated watershed initiatives and livelihood creation planned within water stressed villages starting from Maharashtra and thereafter leading it to the nation. The project will also focus on influencing behavioural change and inspiring cities to adopt best practices in water conservation.
India, the second most populous country in the world, is staring at a severe water crisis as it nears ‘Day Zero’ conditions when the taps run dry. Time is running out and there is an urgent need to act now. While the government and social organizations are focusing on various water projects, the issue has reached a point that it needs the support of its citizens to snowball this cause into a national movement and hence artists have come forth to take this message to the nation.
Paani Ka Teeka has designed an integrated project, which will work at multiple levels of advocacy and impact at the grassroot level and is aimed to bring support to 1000+ villages as one of its major impact mechanisms through a focused integrated watershed management approach. Some of the key outcomes of this impact will include : Rejuvenating Landscapes, Reviving Streams, Water Stewardship & Water Budgeting, Planting Trees, Livelihood Creation, Agri And Weather Advisory + Climate Smart Agriculture Tools. The campaign will also work towards bringing a behavioural change within larger cities through various activities planned overtime, including bringing to speed rainwater harvesting initiatives. Paani Ka Teeka’s mission is to lead the campaign into a national citizens movement.
The campaign has the support of its Knowledge and Technical Support Partnerships in : Watershed Organisation Trust (WOTR), Council of Scientific and Industrial Research - National Environmental Engineering Research Institute (CSIR-NEERI), Ashoka Trust for Research in Ecology and the Environment (ATREE) and Emergy Enviro (A SINE IIT Bombay Company) and together they aim to lead this project lead into a national movement.
Paani Ka Teeka - Founder : IdeaHive Media Pvt. Ltd. (IMPL)
IdeaHive is a 'Cause Driven Campaign Management' agency, created with a vision of building initiatives that enable a better community around us. IdeaHive specialize in the creation and management of Social Impact Projects across varied subjects that matter to the nation and our people. Their key focus is to best utilize integrated marketing and consumer engagement mediums to create awareness, facilitate behavioural changes, give voice to pertinent issues that affect society and through the support of domain experts, bring impact on ground.
WOTR - Knowledge Partners :
Established in 1993, the Watershed Organisation Trust (WOTR) is a non-profit that engages at the intersection of practice, knowledge and policy across scales and in collaboration with stakeholders from across sectors. Headquartered in Pune, Maharashtra, the WOTR group has worked and supported work in over 4,800 villages across 8 Indian states, namely, Maharashtra, Madhya Pradesh, Telangana, Andhra Pradesh, Rajasthan, Jharkhand, Bihar and Odisha. It has impacted more than 3.70 million beneficiaries and trained over 475,000 persons from 27 states of India and 63 countries and collaborated with 230 NGOs/ Project Implementing Agencies (PIAs).
CSIR-NEERI - Technical Partners :
National Environmental Engineering Research Institute (NEERI) is a research institute created and funded by Government of India. It falls under the Ministry of Science and Technology of Central Government and is a pioneer laboratory in the field of environmental science and engineering. The Institute earned recognition from various International bodies, such as WHO, UNICEF and UNEP as Centre of Reference for environmental science and technologies. NEERI was nominated as ‘Stockholm Convention Regional Centre on Persistent Organic Pollutants for Asia Region’ in September 2010 and has been endorsed as the ‘Regional Centre for Capacity Building and Technology Transfer’ at COP-5 Meeting held at Geneva.
ATREE – Technical Partners :
The Ashoka Trust for Research in Ecology and the Environment (ATREE), is a global non-profit that generates interdisciplinary knowledge to inform policy and practice to achieve environmental conservation and sustainable development. ATREE is the 2nd highest ranked socio-environmental think tanks in Asia (www.atree.org).
Emergy Enviro – Technical Partners :
EMERGY Enviro, a SINE IIT Bombay company was established to provide solutions to Environmental Issues. Professionals from India and across the globe, researchers, experts from IITs besides in-house experts have collaborated to offer wide range of strategic and tailor made solutions for specific environmental and sustainability issues
Paani ka Teeka Founder & Project Chief
Co- Partner Music Initiatives
Research & Communications Consultant
Partner – New Initiatives
Lead – Youth Initiatives
+91 99309 60024