Ayiye hum sab saath milkar,
iss desh ko
paani ka teeka lagayein!!
Paani Ka Teeka has partnered with the legends of Advertising and Music - Piyush Pandey and Louiz Banks (who will be reuniting after the iconic ‘Mile Sur’ anthem) for a music based project to make the voice of water, reach every corner of the nation.
Music industry leaders have joined hands with the campaign to bring focus and garner support for various projects including integrated watershed initiatives and livelihood creation planned within water stressed villages starting from Maharashtra and thereafter leading it to the nation. The project will also focus on influencing behavioural change and inspiring cities to adopt best practices in water conservation.
India, the second most populous country in the world, is staring at a severe water crisis as it nears ‘Day Zero’ conditions when the taps run dry. Time is running out and there is an urgent need to act now. While the government and social organizations are focusing on various water projects, the issue has reached a point that it needs the support of its citizens to snowball this cause into a national movement and hence artists have come forth to take this message to the nation.
Paani Ka Teeka has designed an integrated project, which will work at multiple levels of advocacy and impact at the grassroot level and is aimed to bring support to 1000+ villages as one of its major impact mechanisms through a focused integrated watershed management approach. Some of the key outcomes of this impact will include : Rejuvenating Landscapes, Reviving Streams, Water Stewardship & Water Budgeting, Planting Trees, Livelihood Creation, Agri And Weather Advisory + Climate Smart Agriculture Tools. The campaign will also work towards bringing a behavioural change within larger cities through various activities planned overtime, including bringing to speed rainwater harvesting initiatives. Paani Ka Teeka’s mission is to lead the campaign into a national citizens movement.
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Paani ka Teeka Founder & Project Chief
Co- Partner Music Initiatives
Research & Communications Consultant
Design Consultant
Partner – New Initiatives
Lead – Youth Initiatives
Dilip Moorkoth
+91 99309 60024
dilip@ideahive.in